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I’m Niki Papaioannou, founder of Niki Inc. and creator/promoter of superstar brands. We work with clients at every stage of stardom – from new brands to celebrities.

Niki headshot


– An athlete looking to make a name for yourself off the court (or rink or field)

– A musician dreaming of a mention in Rolling Stone or an invite to the Billboard Music Awards

– An actor who wants jobs to find them (instead of the other way around)
– An influencer looking to turn their hobby into an income
– A specialty brand trying to figure out how to stand out in a cluttered market
…you can count on us to not only increase your visibility, but also to present your brand in its very best light. (In other words, we’ll make sure you don’t have spinach in your teeth – both literally and metaphorically!

We take a unique marketing-focused approach to PR, which means that we help our clients and students fine-tune their image/brand before promoting it.


– Those just starting out can learn our tricks of the trade through our online training program, Superstar PR 101
– For semi-superstars & established brands, we offer a full suite of a-la-carte services and ongoing support under the public relations, brand connections & social media umbrellas.
When I’m not busy hustling for my clients, you’re most likely to find me spending time with my toddler son. I also enjoy cooking, meditation, humour, The Raptors, The Leafs and travel.
If you’re just starting out, Superstar PR 101 is, hands down, the best place to start. It’s packed with value and designed to launch you on your journey towards fame and success. If you’re an established brand or rising star and want more information on how Niki Inc. can help take your brand to the next level, click here to contact us now.