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St Louis In the News

Media coverage for client St. Louis Bar & Grill: Ontario-based St. Louis Bar & Grill opened a Bradford, Ont., location in February with a new look.

President and owner Brent Poulton opened the first St. Louis at Yonge Street and Eglinton Avenue in 1992 and quickly opened another farther north at 5307 Yonge St.

Poulton’s brother Barry, who has two St. Louis franchises in Barrie, Ont., opened the Bradford, location on Feb. 7 marking the chain’s 44th store.

In the week leading up to the opening, the restaurant hosted a dry run where donations were accepted in lieu of payment. This is practice for franchisees and staff and money raised is given to Shining Through Centre, which educates children with autism.

St. Louis’ menu includes 19 wing sauces including a signature wing recipe, its signature garlic dill sauce, ribs and its own take on onion rings, onion chips.

Bradford St. Louis Bar & Grill.

Bradford St. Louis Bar & Grill.

The new prototype, which will apply to new openings and renovations, features a new logo and increased focus on the colour red.

“We’ve tried to put some fun into it,” said Niki Papaioannou, director of marketing. “There is also some local art that we’ve started to incorporate.”

In Bradford, a wall is dedicated to the history and sports teams of the town. “Locals have been telling each other, ‘You should go see yourself; it’s you when you were eight and you played minor hockey,’” said Papaioannou.

The restaurants have a mix of dining room seating and high tops and an average footprint of between 2,200 and 2,500 square feet.

“Our brand is looking at building restaurants that are slightly larger than we have in the past,” said Papaioannou, adding plans call for new builds to be between 2,500 and 3,000 square feet with 200 seats, 98 inside and 102 on the patio.

“The people who approach us as franchisees start out as fans. It’s really nice to see. They grow up with the brand and then we get a phone call one day and they want to open a franchise,” she said.

A busy start to the year saw the privately-owned chain open in North Bay, Ont. in addition to the Bradford location. Papaioannou said St. Louis plans to open eight more locations in 2015.

The company plans to open its first Calgary location in the fourth quarter of this year and its first in Nova Scotia with a Halifax store planned for Q3. The majority of St. Louis restaurants are in Ontario, but the brand moved into the Maritimes two years ago with a Moncton, N.B., franchise location. Papaioannou said this was the company’s trial run in Atlantic Canada, which has been successful, and plans are to open more locations on the East Coast. “We’re so interested in growth, that we will be moving ahead in these markets corporately or with a franchisee,” said Papaioannou.

In Ontario, growth is focused on Ottawa, Hamilton, Timmins, Mississauga, Bowmanville and Owen Sound.


Coverage for client St. Louis Bar & Grill:


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21 day Meditation

Article for Niki Inc – I’m a daughter of a genius mother who was always into alternative forms of healing and a father who praises Western medicine over anything.  I was always drawn to my mother’s ideas about medicine and my sister was always drawn to the pharmaceutical, over the counter medicines available. I ended up working in marketing and my sister ended up as a pharmaceutical sales representative. Go figure- we are a product of our upbringing!


I’m 29 years old, single in the city with a great paying job. Sometimes I feel like I’m on top of the world and other times it’s all falling apart quickly. My biggest culprit is stress! I’m your classic type A personality. I don’t sit still with any sort of talent and I’ve often been told that I accomplish more in a single day of my average life, then many others attempt to accomplish over the period of a week.  I’m not sure how this happened to me, but I have this condition, I really want to be in charge of my life- but sometimes it’s exhausting.  Being in charge is this long list and I don’t even have kids yet. I look at new moms with an admiration these days that even I find surprising. How do they do it?


Just like so many of you I’m sure stress is just part of life. I love what I do beyond words but this job will never be void of stress.  So I’ve been more open lately, to finding a solution that I can incorporate as a habit into my daily life that may help ease the daily high intensity life I lead.


So low and behold one day as I perused Facebook, I found a very interesting post on Deepak Chopra’s wall. There was a 21 Day meditation challenge starting just three days later.  I signed up for the 21 day meditation challenge.  I almost talked myself OUT of doing it, but let me tell you; this was one of the best things I’ve ever done in my life.  I know what you’re all thinking!  Who has time?


I started the challenge with a sense of anxiety over disappointing myself and not actually seeing it through. The first night I dedicated a whole thirty minutes to it;  I dimmed the lights, lit a candle, put on my cute yoga gear and just sat and listened. I marked a calendar every day I made my meditation appointment and over the 21 days, I only missed three. The days that I missed the challenge, I actually felt like something was missing.


What used to be the part of my day I couldn’t really remember- now became the best part of my day. I felt during meditation like I was allowing the little girl in me to be creative, to come forward. I work in a creative but demanding career and sometimes the hardest asset to come by, is creativity. Like many creative people know, creativity is something that can’t just be called on.  It comes to me when I’m most relaxed and inspired. I think that meditation helped me handle one of the most stressful months of my career with a kind of confidence I’ve never had. It also helped me bring forth some home run creative ideas that I had longed for.


I noticed I took deeper breaths throughout the day; I also slept better. Something that really stood out for me was the quality of the sleep and that for 21 days I woke up before the alarm clock. For anyone who knows me, this is a complete anomaly. I usually need three alarm clocks to wake up. People commented on my state, saying I seemed like I might be in love. Imagine that? Meditation made me sleep better, handle my stress better and glow like a recently smitten version of myself.


If you’ve never tried it, dive in. I loved doing this 21 day challenge and found each of these 15 minute segments just long enough for a newbie like myself. But in this noisy world, full of all sorts of sound and music this was such a retreat. I see silence with a new respect now and I observe my heartbeat as if we’ve just met.


I’m 29, single in the city and I’m always trying new things. After all, this life is meant to be experienced and I’m hoping by the time I have my own kids, I’m just like my mom. Showing them ways to heal that don’t involve anything but their brilliant minds. As I write this, I can honestly say I feel amazing. This isn’t the end of meditation for me; I’ve found something in it that I haven’t been able to find anywhere else. I found a part of me. I hope you try it;  you have everything to gain and nothing to lose.


Niki Papaioannou is the winner of Round 1 of the Tonic Writing Contest. She won a dollar for every Facebook like this article received during January. The winning article for Round 2 will be published next issue. Round 3 is open for voting during March. tonictoronto.com/Contests

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Lunch & Learn for Boston Pizza

Media Coverage for client Boston Pizza in Snapd Magazine – The Oakville Chamber of Commerce hosted guest speaker, Niki Papaioannou, the Regional Marketing Manager for Boston Pizza International. The popular “Lunch and Learn” Series, held at the Quality Hotel & Executive Suites located at 754 Bronte Road, was Sold Out as Niki presented Marketing 101 – Why Working with the Media is more Important than Ever! . Niki, recently nominated for the prestigious “Top 30 under 30” Award by The Ontario Hostelry Institute, showed her strengths in ‘outside the box’ thinking marketing initiatives. She delighted the audience and shared her success secrets! For exciting future events, visit: www.oakvillechamber.com


Coverage for client Boston Pizza in Snapd Magazine:


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Contact & Info:

Address:             Toronto, Ontario

Phone:                 1-416-568-9525

Email:                  info@nikiinc.ca

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