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Startup Fashion Week™ celebrates its 5th year in Toronto after expanding to Montreal

Start up Fashion week

Startup Fashion Week(SFW) will bring fashion, business and tech innovation to Toronto Oct 15 to 19 empowering the fashion community through programming of educational events and showcase opportunities.


SFW marked its fifth year cultivating a unique platform to support fashion and tech startups by expanding from Toronto into Montreal earlier this year, making it the first fashion week to run in two of the nation’s most prominent fashion capitals.  The three day sold-out event in Montreal positioned SFW as the leading national platforms for strengthening the Canadian fashion landscape.


Startup Fashion Week Runway

SFW Executive Producer Jodi Goodfellow and Team
Photo Credit: msfoto.ca


The Toronto event this Fall is designed to stimulate networking, professional dialogues and showcase opportunities, which will include an invite-only Designer Dinner followed by a Media Launch/Opening Party, Business of Fashion Conference, Gender and Fashion Forum and Runway Show hosted by Toronto’s Television Host & Radio Personality Devo Brown.


Since 2014 SFW has brought awareness to 42 designers, 31 fashion-tech startups and more than 160 emerging models.



“Our program has proven to increase visibility for Canadian startups offering them a chance to grow and succeed,” says Goodfellow. “This year Startup Fashion Weekhad more than 130 applications from across Canada to partake in both of our runway shows and we are proud to present 11 candidates in Toronto this October.”

SFW Runway

Designer: DAMASSIA, SFW Toronto 2017 Photo Credit: msfoto.ca


Fashion entrepreneurs and industry guests can find event and ticket info at https://startupfashionweek.com/tickets 


Media guests can contact niki@nikiinc.ca to apply for media accreditation or to arrange an interview





Startup Fashion Week (SFW) is the first of its kind, representing the intersection between fashion, business, and technology. The concept was created in 2014 by Jodi Goodfellow, a fashion-tech startup innovator who saw an opportunity to connect early-stage entrepreneurs with industry stakeholders. Its focus is to drive and support emerging Canadian talent on a national scale.  SFW has provided access to notable industry professionals though educational conferences. SFW has profiled Canadian designers from cities such as Toronto, Montreal, Saskatoon, and Saint John including DAMASSIA, Amanda Maria, Atelier Guarin, She Native, Helen Oro and fashion tech startups such as Daniel Christian Tang, Inlighten, TAP2TAG and Muse.

Website: www.startupfashionweek.com

Instagram: @startupfashionweek / @SFWMontreal      


Contact & Info:

Address:             Toronto, Ontario

Phone:                 1-416-568-9525

Email:                  info@nikiinc.ca

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